Running is more popular now than perhaps any other time in history. Breaking into mainstream culture in the 70’s, running has grown to become more than just a healthy activity but a way of life for millions of people around the world. A massive retail and events industry, has evolved to meet interested runners with space age products and mind blowing race experiences. People of all ages are lacing up and proclaiming: I am a runner. While all of the numbers tell us running has blown up and will continue, one must ask why. What is it about this simple act that makes people wake up at the crack of dawn only to trudge through the streets in silence?
With an office chock full of runners, we are naturally fascinated by such a straightforward yet hard to answer question. To get some answers, we created the MapMyRun Tour. Starting May 12th, a skeleton crew, complete with a fully branded 1962 airstream, will embark on a five day tour from Austin to San Francisco on a mission to find what inspires people to run. At each stop along the tour MapMyRun and Under Armour will host open group runs and shoot video interviews with local runners. After the epic MapMyRun Tour comes to an end we will edit the raw footage captured and entries from Run Diaries to reveal a diverse perspective into the huge role running plays in modern society.
The MapMyRun Tour is a passion project for runners by runners that seeks to reveal the beautiful essence of running and in doing so inspire people to engage deeper with their running lifestyle. Keep in touch by following our trip on Google+, Facebook, Instagram, and Twitter!
If you happen to call one of the following cities home, lace up your shoes and join us for a group run, food, prizes, and overall fun – for free! Tour dates:
- Austin, TX 5/11
- Location: Town Lake under MoPac Bridge
- Time: 7:30am – 10:30am
- Albuquerque, NM 5/12
- Location: Albuquerque Academy Trail
- Time: 6:30pm – 9:30pm
- Phoenix, AZ 5/13
- Road Runner Sports @ 7077 E. Mayo Blvd Phoenix, AZ 85054
- Time: 6:30 – 9:30pm
- Los Angeles, CA 5/14
- Location: FrontRunners, 11620 San Vicente Blvd. Los Angeles, CA 90049
- Time: 6:30pm – 9:30pm
Don’t see your city on the list? We are also giving people from all over the world a chance to enter in our social contest, the #RunDiaries. Submit a short, 5-15 second video in our RunDiaries contest and you could win a new pair of Under Armour Apollo Speedforms, free entry to a race of your choice in 2014, and of course, inclusion in our mini-documentary. What are you waiting for? Tell us why you love to run!