The Build Your Best Self Challenge

Posted on May 14th, 2014 in Blog.

Fitness is so much more than hitting the gym or buying new running shoes. To build your best self, attention to a healthy diet, exercise, and the proper amount of sleep and recovery time between each workout is absolutely crucial.  

Whether you’re new to running, lifting weights regularly, or even training for a triathlon, chances are you’re going to need to figure out how to recover from the tired muscles and sore body that can result from strenuous exercise and be ready to get back at it the next day. That’s where lowfat chocolate milk comes in. More than 20 studies support the benefits of recovering with the high-quality protein and nutrients in chocolate milk after a tough workout. It has the right mix of carbs and protein to refuel exhausted muscles, high quality protein to build and repair muscle, and electrolytes and fluids to replenish what’s lost in sweat – so it’s good for way more than just a sweet 3pm treat. Last month we took a poll of our users to see what their favorite post run snack was. Chocolate milk ranked in our top three.

Which leads us to our newest challenge to hit our boards : the Build Your Best Self Fitness Challenge. By tracking your workouts (and logging your recovery chocolate milks) between April 22nd and June 16th, you could win a $1,000.00 Under Armour gift card. Yes, that’s three zeros.


You won’t be the only one working hard. Team CHOCOLATE MILK member, Apolo Ohno has hung up his speed skates to train for the IRONMAN® World Championship triathlon – a 140.6-mile swim-bike-run event in Kailua-Kona, Hawai‘i. Building his recovery plan around chocolate milk, you can monitor his progress and see how he does taking on the biggest athletic challenge of his career!

So what are you waiting for? Grab those running shoes, hit the pavement, and remember whatever you’re building, build it with chocolate milk. 60 days starts….now!