EverydayHero and MapMyFitness Team for Online Giving

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Everydayhero, an innovative online giving service from Blackbaud, today announced its arrival in the United States and introduces the next generation of online giving technology. Everydayhero moves beyond traditional fundraising and crowd funding services to offer a holistic giving experience that not only enables people to fundraise, but also track and view all the activity that goes into supporting the causes they love.

Existing crowdfunding platforms have made online giving a more accessible and efficient channel. Everydayhero is leading the next generation in online giving by transcending these platforms to offer supporters a window into their entire giving life. By integrating with tools many people use everyday, everydayhero quantifies all the effort that goes into supporting a cause. Giving information is aggregated from Twitter, Facebook, VolunteerMatch, and MapMyFitness to create a person’s unique Giving Footprint, which grows over time. This tangible approach provides feedback and recognition that ultimately boosts a person’s energy, drive, and commitment to continue to make a difference and better the world.

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Everydayhero enables users to do the following:

  • Choose a Cause: everydayhero helps users find the nonprofits that mean the most to them. The service offers access to more than a million nonprofit organizations. Each nonprofit is vetted and verified by everydayhero to ensure fundraisers’ and donors’ money safely reaches their chosen charity.
  • Create Their Own Giving Journey: everydayhero allows people to help their favorite causes and nonprofits in their own unique way — some people run marathons to raise money, while others prefer to volunteer time.
  • Watch Their Giving Footprint Grow: The Giving Footprint provides feedback across four key areas of giving, which include effort, voice, community, and money, to provide a dynamic visualization that grows with each action a person takes to make a difference.

Effort – Integrations with MapMyFitness and VolunteerMatch allow everydayhero to seamlessly track all of the effort that goes into supporting a cause. This can include miles run or calories burned while training for a race, or hours spent volunteering.

Voice – everydayhero tracks social activity on Facebook and Twitter to count how often a giving story is shared. Additionally, the number of views an everydayhero supporter page receives is tallied to show the full impact of a supporter’s voice.

Community – everydayhero helps its members to see the collective impact of all users’ efforts by showing how many total users support the same causes, along with the collective amounts of money raised and support given.

Money – Recording and viewing donations made and funds raised for a cause over a lifetime allows users to monitor their progress and see the full extent of their impact over time.

For individuals involved in event and fitness-based fundraising, everydayhero is integrated with MapMyFitness to allow individuals to see the effort and time spent training on their Giving Footprint.

“Much like fitness trackers quantify daily activity, everydayhero tracks people’s Giving Footprints to help them see the bigger picture of their total efforts,” said Robin Thurston, president at MapMyFitness. “Integrating with a platform like everydayhero is another way we’re expanding our vision to make fitness rewarding. Many of our users participate in fundraising events and being able to recognize fitness tracking as part of their giving is a leap forward in the nonprofit industry.”

Everydayhero was founded in Australia and has helped hundreds of thousands of people to raise more than $230 million and give to nonprofits around the world. Starting today, people in the U.S. can join everydayhero’s rich giving community. Individuals or groups looking for a new way to give and see the impact of all the good they do can sign up by visiting www.everydayhero.com.

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