MapMyFitness is excited to partner with San Francisco’s Bay to Breakers race on May 18th. As the oldest consecutively run annual footrace in the world, this event has been a staple to San Francisco since May 1912.
In the months leading up to the race, MapMyFitness and Under Armour will initiate consumer promotions to rally participants from across the country through integrated web and mobile experiences. With MapMyFitness serving as the official digital partner of Bay to Breakers, registered runners will have free access to premium customized interactive training plans and advanced training tools through the MapMyFitness MVP membership program, including live tracking on race day.
Under Armour will collaborate with Bay to Breakers to design co-branded apparel and will use the two-day runner’s expo to highlight some of their cutting edge technology and innovations.
The race course begins near the San Francisco Bay, a few blocks from The Embarcadero, and runs west through the city and finishes at the Great Highway where breakers crash onto the Pacific Coast’s Ocean Beach (12K total). The 2014 edition will take place on Sunday, May 18.
You can read the full press release here.