EB Sport Group & MapMyFitness Introduce SYNC

Posted on July 23rd, 2013 in Blog, News.

EB Sport Group™, a leading provider of innovative sport and fitness products, is today introducing a new line of connected fitness devices named SYNC™. From simple, easy-to-use activity trackers to GPS watches to heart rate straps to sophisticated 24-hour calorie-burn counting fitness bands, SYNC will offer just the right product for every activity and fitness level, and every wallet. Even better, the SYNC product line integrates with MapMyFitness. SYNC Burn, a fitness band, and SYNC Elite, an activity tracker, are the first two products to debut and are available now at major retail stores including Sports Authority, Best Buy and Big 5.

The SYNC Burn fitness band takes calorie burn tracking to a whole new level. This heart rate powered, calorie-burn tracker blends a person’s ECG accurate heart rate along with their intensity of motion to calculate a truer 24-hour read. This process enables SYNC to capture accurate caloric burn rates during various levels of physical activities as well as sedentary time periods. Additionally, the SYNC Burn:

  • Tracks all-day data, including calories burned, distance traveled and steps taken
  • Showcases hourly, daily and weekly accomplishments in bar chart form on the band
  • Transfers data wirelessly to MapMyFitness via Bluetooth® Smart technology

The SYNC Elite is the first of a new line of four activity trackers that captures all day motion data. These products track core metrics such as distance, steps, speed, and calculate calories burned to provide a detailed snapshot of a person’s daily motion. Additionally, the SYNC Elite:

  • Tracks fat grams burned
  • Captures 30 days of memory
  • Transmits data to MapMyWalk with an innovative, easy-to-use syncing method

Unlike other fitness bands or activity trackers, the sleek SYNC product line captures daily activities that can be viewed both on the devices themselves or easily uploaded to MapMyFitness. Through the MapMyFitness platform, users can view, track and share their fitness progress, creating an environment that constantly encourages, challenges and inspires.

For more information visit https://www.facebook.com/syncactive.