Is wearable tech driving the craze for personal data?

Rackspace® Hosting (NYSE: RAX) recently announced findings of an in-depth study into the use of wearable technology and its impact on consumers and businesses. The research finds that, although only 18 per cent of UK and US respondents have actually used wearable technology, 82 per cent of those users in America and 71 per cent in Britain believe that these cloud-powered devices have enhanced their lives.

The study, “The Human Cloud: Wearable Technology from Novelty to Productivity”, was commissioned by Rackspace in association with the Centre for Creative and Social Technology (CAST) at Goldsmiths, University of London. The exploration was supported by quantitative research into attitudes and behaviour regarding wearable technology among 4,000 UK and US adults.

Key findings from the survey respondents who have used wearable technology include:

  • 63 per cent of UK and 71 per cent of American respondents stated that wearable tech has improved their health and fitness
  • One in three respondents in the UK and USA believe that wearable tech has helped their career development
  • 39 per cent of UK respondents and 53 per cent of US respondents say that wearable tech has made them feel more intelligent
  • Wearable tech has boosted self-confidence for 46 per cent of respondents in the UK and 54 per cent in the US
  • 53 per cent of respondents from the UK and 60 per cent of those from the US believe that wearable tech helps them feel more in control of their lives
  • 27 per cent of UK respondents and 36 per cent of US respondents use wearable tech to enhance their love lives

“We are at the beginning of massive mainstream uptake of wearable devices, with the launch of Google Glass set to further boost adoption,” said Robert Scoble, Startup Liaison Officer and Technology Evangelist at Rackspace. “However, it is important to note that wearable technology and the cloud go hand in hand – together they provide the rich data insights that help users better manage many aspects of their lives. Cloud computing is powering the wearable technology revolution. It allows the data generated by wearable devices to be captured, analysed and made readily accessible whenever users need it.”

Wearable technology will enable crowd-sourced public service improvements

With adoption becoming mainstream, wearable technology will form an integral part of the ‘Internet of Things’ – a growing network of devices – from wearable tech and smartphones to road traffic sensors – that connect to the internet to share data in real time. The research revealed that citizens may be willing to share the data generated by wearable technology with central or local government, enabling authorities to crowd-source insights which can be used to enhance public services.

  • 19 per cent of Brits and 22 per cent of Americans would be willing to use a wearable device that monitors location for central government activity
  • One in three British and American citizens would be willing to use a wearable health and fitness monitor that shares personal data with the NHS or healthcare provider

With such a strong emphasis being placed on establishing a healthier lifestyle across the UK and US, adoption of wearable technology among health conscious consumers is on the rise.

“The growth of wearable technology devices tailored for the health and fitness market is exploding and is a trend we expect to continue. With 16 million registered members and more than 200,000 health and fitness activities being logged daily by MapMyFitness users, our ability to effectively manage this data is critical,” said Robin Thurston, CEO of MapMyFitness. “By leveraging Rackspace’s Hybrid Cloud solutions, we’re able to capture and process this data in real-time, while also analyzing trends in a way that helps drive value back to our business and deliver a more compelling user experience.”

For more information on the study, please visit: www.rackspace.co.uk/humancloud

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