How Brands Use Connected Health to Engage Consumers

Posted on June 10th, 2013 in Blog, News.

Every day, over 30,000 people join the MapMyFitness community. We now have 16 million members logging massive amounts of fitness, nutrition, wellness, and lifestyle data on our platform. And that means top brands have a unique opportunity for deep, personal, relevant engagement with healthy, active consumers.

“Connected Health” is the intersection between health/wellness and technology. Millions of fit-minded consumers are using mobile apps like MapMyRun and MapMyRide along with devices like Garmin, Nike+, FitBit, and Jawbone UP to map, track, manage and share their fitness activity. This new lifestyle standard has created unique opportunities for brands to uncover consumer insights and generate brand loyalty like never before.

Here’s an example:

Got Milk? is currently promoting chocolate milk as the ultimate workout refuel drink using a MapMyFitness Virtual Challenge that offers participants:

  • Points for logging workouts
  • Bonus points for logging chocolate milk consumption in our Nutrition Channel
  • Leaderboards, prizing and completion badges as incentives
  • Mass participation; 18,000+ in only 2 weeks – socially sharing their daily progress and accomplishments through Twitter and Facebook
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MapMyFitness can show you how other leading brand marketers are creating deep, lifelong relationships with active consumers through cutting edge health and fitness technologies — the world of Connected Health.

Let us share what we know about Connected Health and offer ideas for your brand.

Contact us at to get started.