Introducing our NEW Look

Posted on May 1st, 2013 in Blog.

MapMyFitness is excited to announce v4.0 of our website. This significant update has been in the works for more than 6 months and reflects detailed research and analysis of the fitness tracking habits of our 15+ million members. Seven years ago (before we had apps), we launched and have worked tirelessly over time – with the dedicated support of our sponsors and our user base – to evolve the product from a basic mapping tool to a platform for the world’s largest online social fitness community.

Our new look includes:

  • Improved functionality: With a completely new navigation paradigm, we’ve made it easier than ever to access all of your favorite features quickly and easily on the site. Whether it’s creating a route, importing from the hundreds of fitness devices and sensors we support, or sending a route to your phone, the top tools are now much easier to find and use.
  • Enhanced social feel: We’ve maintained the core technology and tools of the MapMyFitness family – mapping, tracking, and sharing – with an emphasis on social sharing. Our new site makes it simple and fun to share routes and workouts via Facebook, Twitter, email, sharable blog widgets, and via other MapMyFitness tools, and also makes expanding your friends network a breeze.
  • More fun: Our simple new look and feel helps unify our brands (MapMyRun,
    MapMyRide, MapMyWalk, and MapMyFitness) and offers faster load times making it a joy to use regardless of experience level with fitness tracking and mapping tools.

How did we get here?

The research and design development process allowed our entire team to dissect the tools and features that matter the most to you. The navigation tool bar now has three main components – Home (where your activity lives), Improve (training plans and device integration) and Discover – which features the first phase of our Local pages. Local pages serve to package and populate local routes around you – making it much easier to discover and organize local fitness wherever you may be.

v4.0 is another step forward in the evolution of our brands, but also reflects a refreshed thinking in how we continue to build and improve the entire user experience online. Our design elements are now universal and recognizable on every page of the site – from the ‘My Dashboard’ page to Nutrition tracking. While the data has not changed, the way it’s presented is more intuitive and beautiful.

Under the leadership of our new design team, this refresh includes modifications based on customer service analysis and detailed traffic analysis patterns.

What does this mean?

We listened to what you said, and looked at the features you visit and use the most. Our web traffic is at historical all-time company highs, and with 70% of the MapMyFitness user base in the U.S, and as summer approaches we’re thrilled to support even more people getting out and getting active. We’re excited for better weather and we hope you are too.

So, take a look, get familiar, but most of all, keep the great feedback coming. We strive to deliver the best product possible and rely on our amazing community to make it happen.