CES Spotlight: Health Tech Shines Bright

Trends: It is no surprise that 2013 will be a major year for the ‘quantified self.’ As more health and fitness devices hit the market, users are more curious than ever for all of the data they can get on their activity and how they can use this data to improve their overall health care. Never before have people been able to monitor, view and access information (on their own) at this level. The obstacle presented is that consumers need to know how to interpret this data once they have it. MapMyFitness has been pioneering the health and technology data movement for years and provides both web and mobile tools to address this very problem – a simple, user-friendly way to keep progress on all of your activity – whether its using GPS technology to map your walk around the park, or logging your daily food intake – we’ve got you covered and will keep you on track.

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Speaking: MapMyFitness’ very own Nate Kvame spoke on a Silvers Summit panel yesterday that addressed the topic of seniors and health technology. With the senior population (people age 50+) comprising nearly 45% of the total U.S population, there is a clear focus on understanding this demographic, how they use technology daily, and how it can impact their future health. Nate, along with other leaders in the health and tech space, discussed the concept of “wellocracy” diving into how to bring connected tech to the “help us stay fit” generation. Everyone is talking about health and technology – including Deepok Chopra, Arianna Huffington and senior executives at Intel, United Health Care and Google, to name a few.

Bluetooth Award CES

Awards: One day in and we have already received an award! We are proud to announce that MapMyRun has been named as a finalist for the Bluetooth Breakthrough Awards in the Application category. Announced at the CES Pepcom media event last night, an overall winner, along with three category winners, will be announced at the Pepcom media event on February 24th at Mobile World Congress (MWC) 2013 in Barcelona, Spain. Wish us luck!

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